Window 2026-07-01 → 2026-07-31 · 966 leads (0 skipped) · dataset 1db80fffb03d… · generated 2026-08-13 13:22 UTC
| Variant | Matched | Revenue | RPL | Fallbacks | No match | Opp. cost (total / mean / p90) |
|---|---|---|---|---|---|---|
| current | 298/966 | $295,826 | $993 | 31 | 668 | $33,684 / $113 / $227 |
| weighted-demo | 313/966 | $307,187 | $981 | 46 | 653 | $3,837 / $12 / $43 |
| Day | current | weighted-demo |
|---|---|---|
| 2026-07-01 | $28,444 (29) | $44,870 (29) |
| 2026-07-02 | $29,889 (30) | $47,028 (30) |
| 2026-07-03 | $33,262 (33) | $40,137 (33) |
| 2026-07-04 | $31,252 (32) | $30,218 (32) |
| 2026-07-05 | $35,917 (37) | $28,765 (37) |
| 2026-07-06 | $36,574 (36) | $28,701 (36) |
| 2026-07-07 | $28,121 (29) | $22,730 (29) |
| 2026-07-08 | $26,008 (26) | $20,081 (26) |
| 2026-07-09 | $30,102 (30) | $23,252 (30) |
| 2026-07-10 | $16,257 (16) | $21,405 (31) |
| 2026-07-11 | $0 (0) | $0 (0) |
| 2026-07-12 | $0 (0) | $0 (0) |
| 2026-07-13 | $0 (0) | $0 (0) |
| 2026-07-14 | $0 (0) | $0 (0) |
| 2026-07-15 | $0 (0) | $0 (0) |
| 2026-07-16 | $0 (0) | $0 (0) |
| 2026-07-17 | $0 (0) | $0 (0) |
| 2026-07-18 | $0 (0) | $0 (0) |
| 2026-07-19 | $0 (0) | $0 (0) |
| 2026-07-20 | $0 (0) | $0 (0) |
| 2026-07-21 | $0 (0) | $0 (0) |
| 2026-07-22 | $0 (0) | $0 (0) |
| 2026-07-23 | $0 (0) | $0 (0) |
| 2026-07-24 | $0 (0) | $0 (0) |
| 2026-07-25 | $0 (0) | $0 (0) |
| 2026-07-26 | $0 (0) | $0 (0) |
| 2026-07-27 | $0 (0) | $0 (0) |
| 2026-07-28 | $0 (0) | $0 (0) |
| 2026-07-29 | $0 (0) | $0 (0) |
| 2026-07-30 | $0 (0) | $0 (0) |
| 2026-07-31 | $0 (0) | $0 (0) |
| Partner | Leads | Revenue | Soft u | Hard u |
|---|---|---|---|---|
| edelman | 70 | $48,309 | — | 100.0% |
| facet | 120 | $30,421 | 100.0% | 100.0% |
| fisher | 60 | $39,104 | — | 100.0% |
| nwwp | 220 | $73,951 | — | 100.0% |
| weg | 90 | $44,473 | 100.0% | 100.0% |
| zoe | 180 | $59,568 | 100.0% | 100.0% |
| Partner | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| edelman | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| facet | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| fisher | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| nwwp | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| weg | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| zoe | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| Partner | Leads | Revenue | Soft u | Hard u |
|---|---|---|---|---|
| edelman | 70 | $47,447 | — | 100.0% |
| facet | 120 | $29,451 | 100.0% | 100.0% |
| fisher | 60 | $42,558 | — | 100.0% |
| nwwp | 220 | $81,543 | — | 100.0% |
| weg | 90 | $43,613 | 100.0% | 100.0% |
| zoe | 180 | $62,575 | 100.0% | 100.0% |
| Partner | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| edelman | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| facet | — | — | — | 25.8% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| fisher | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| nwwp | — | — | 70.5% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| weg | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| zoe | — | — | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| Lead | Band | current | weighted-demo |
|---|---|---|---|
| mock-lead-00… | FROM_250_TO_500K | nwwp + zoe ($862) | edelman + fisher ($1,726) |
| mock-lead-00… | FROM_500K_TO_1M | fisher ($1,150) | edelman ($1,150) |
| mock-lead-00… | FROM_250_TO_500K | nwwp + weg + zoe ($1,008) | edelman + fisher + weg ($1,582) |
| mock-lead-00… | FROM_250_TO_500K | facet ($431) | fisher ($1,150) |
| mock-lead-00… | OVER_1M | edelman + nwwp + zoe ($1,151) | edelman + fisher + weg ($1,582) |
| mock-lead-00… | OVER_1M | nwwp + weg + zoe ($1,008) | edelman + fisher + weg ($1,582) |
| mock-lead-00… | FROM_500K_TO_1M | facet + nwwp ($754) | edelman + fisher ($1,726) |
| mock-lead-00… | FROM_250_TO_500K | edelman + weg + zoe ($1,295) | edelman + fisher + weg ($1,582) |
| mock-lead-00… | FROM_250_TO_500K | fisher + nwwp + zoe ($1,151) | edelman + fisher + weg ($1,582) |
| mock-lead-00… | FROM_500K_TO_1M | facet + nwwp ($754) | edelman + fisher ($1,726) |
| mock-lead-00… | FROM_250_TO_500K | facet + nwwp + zoe ($792) | edelman + fisher + weg ($1,582) |
| mock-lead-00… | FROM_250_TO_500K | facet + fisher + nwwp ($1,079) | edelman + fisher + weg ($1,582) |
| mock-lead-00… | FROM_250_TO_500K | facet + nwwp + zoe ($792) | edelman + fisher + weg ($1,582) |
| mock-lead-00… | FROM_250_TO_500K | nwwp + zoe ($862) | edelman + fisher ($1,726) |
| mock-lead-00… | FROM_250_TO_500K | facet + nwwp + zoe ($792) | edelman + fisher + weg ($1,582) |
| mock-lead-00… | FROM_250_TO_500K | facet + nwwp + zoe ($792) | edelman + fisher + weg ($1,582) |
| mock-lead-00… | FROM_250_TO_500K | facet + fisher ($1,186) | edelman + fisher ($1,726) |
| mock-lead-00… | FROM_500K_TO_1M | facet + nwwp + zoe ($792) | edelman + weg + zoe ($1,295) |
| mock-lead-00… | FROM_250_TO_500K | weg + zoe ($1,078) | edelman + weg ($1,510) |
| mock-lead-00… | FROM_500K_TO_1M | facet + fisher + nwwp ($1,079) | edelman + weg + zoe ($1,295) |
| mock-lead-00… | FROM_250_TO_500K | edelman + weg + zoe ($1,295) | edelman + nwwp + weg ($1,295) |
| mock-lead-00… | OVER_1M | edelman + facet ($1,186) | weg + zoe ($1,078) |
| mock-lead-00… | FROM_250_TO_500K | fisher + nwwp + zoe ($1,151) | nwwp + weg + zoe ($1,008) |
| mock-lead-00… | FROM_250_TO_500K | edelman + facet + nwwp ($1,079) | nwwp + weg + zoe ($1,008) |
| mock-lead-00… | OVER_1M | edelman + facet ($1,186) | nwwp + weg ($1,078) |
| mock-lead-00… | FROM_250_TO_500K | facet + zoe ($754) | nwwp + zoe ($862) |
| mock-lead-00… | OVER_1M | edelman + weg ($1,510) | nwwp + zoe ($862) |
| mock-lead-00… | OVER_1M | nwwp + weg + zoe ($1,008) | facet + nwwp + zoe ($792) |
| mock-lead-00… | OVER_1M | zoe ($575) | nwwp ($575) |
| mock-lead-00… | FROM_500K_TO_1M | nwwp + weg + zoe ($1,008) | facet + nwwp + zoe ($792) |
| mock-lead-00… | FROM_500K_TO_1M | nwwp + weg ($1,078) | nwwp + zoe ($862) |
| mock-lead-00… | OVER_1M | edelman + facet + fisher ($1,366) | facet + nwwp + zoe ($792) |
| mock-lead-00… | OVER_1M | facet + nwwp + weg ($936) | facet + nwwp + zoe ($792) |
| mock-lead-00… | OVER_1M | edelman + nwwp + zoe ($1,151) | facet + nwwp + zoe ($792) |
| mock-lead-00… | FROM_250_TO_500K | facet + fisher ($1,186) | nwwp + zoe ($862) |
| mock-lead-00… | FROM_250_TO_500K | facet ($431) | zoe ($575) |
| mock-lead-00… | FROM_500K_TO_1M | facet + fisher + zoe ($1,079) | facet + nwwp + zoe ($792) |
| mock-lead-00… | FROM_500K_TO_1M | weg ($863) | zoe ($575) |
| mock-lead-00… | FROM_500K_TO_1M | edelman ($1,150) | zoe ($575) |
| mock-lead-00… | FROM_500K_TO_1M | nwwp + weg + zoe ($1,008) | facet + nwwp + zoe ($792) |